This book defines a new dynamic neuromarketing methodology that enables you to soar on the currents of the Google era, rather than being blown away by them. Gain a clear perspective on the new dynamic marketing landscape in which we find ourselves. Understand why existing best practices are now failing to deliver reliable results, and what is to be done about it.
This book connects the dots on a series of evolutions in technology, communications and neuromarketing, which collectively can be leveraged to deliver dynamic marketing returns previously unheard of in our industry. The changes have already occurred. To the early adopters who leverage these opportunities, go the spoils. Rather than being blown away by converging platforms, splintering audiences and jaded consumers, this book will show you how to capitalize on these new one to one conditions to win market share, extend your brand and radically increase your marketing ROI.
Brian deployed one of the first Macintosh publishing systems in the graphic arts business in the Southwest. He pioneered the development of HD publishing processes in the graphic arts industry at the emergence of the digital revolution. On the strength of this innovation, he piloted the explosive growth of a private company and its ultimate sale to a public corporation.
He was an early computer innovator and at the vanguard of desktop publishing and implementing the new digital workflows of the 80’s. He again helped lead the charge in the 90’s, developing dynamic online brands and teaching traditional brands how to reach new markets utilizing the Internet. A decade later he is leading the industry in its next tipping point, the application of dynamic segmentation and automated personalized one to one neuromarketing.
